06 November 2019

The art of recreating a car in CGI

Cars are a work of art. From the body lines to the composition of the headlight, every section has been meticulously crafted and thought through to a level Picasso would be proud of. But this isn’t a one-off artwork, these are marketable products, open to being altered by a customer. So no matter what, you…

11 October 2019

Have you met Senior Pipeline TD Nick?

Tell me a little bit about yourself? I’m from Bristol originally but I’ve now spent almost as much time in the North as I have down South.  I studied Computer Animation at Teesside and then moved to Manchester where I’ve spent the last 10 year working on various projects from kids TV to 4D rides…

24 September 2019

Meet Jaroslaw Blahuta

Tell me a little bit about yourself? My name is Jarosław but people call me Jarek. I come from the beautiful city of Rzeszów, Poland but I spent most of my life in Reczpol. My first experience of 3D was projects I did in high school and I am also a big fan of Star…

13 September 2019

Why the cars of the future aren’t coming from the brands you expect

There was a time when the mere suggestion of starting your own car company would single you out as an amateur in the industry. But that was some 30 years ago. Today, the notion of an automotive “startup” (for lack of a better term) is a widely accepted concept. Look no further than the world-famous…

08 August 2019

An interview with Paul McSweeney on the future of the automotive industry

We recently had the pleasure of sitting down with our very own Paul McSweeney to pick his brains on the future of the automotive industry. Paul is our Automotive Account Director and undeniable fan of all things four-wheeled. So what does Paul think of the continuing rise of electric vehicles? What will happen to traditional…

11 July 2019

Goodwood Festival of Speed 2019

The 26th edition of the ever-growing Goodwood Festival of Speed closed on Sunday after another four days of West Sussex’s answer to ‘What happens when you cross a global motor show with a quintessentially British garden party?’ Apologies to those who were only present on the Sunday, my visit completely avoided the rain and I’m…

04 July 2019

What is brand loyalty when it comes to cars?

Brand loyalty is another corporate buzzword that gets thrown around many a boardroom. But what is brand loyalty? Is it some caveman-like basic urge to be part of a group? For something as amorphous as the concept of brand loyalty, it’s quite rigid in practice. As a term, it’s the affinity customers feel towards your…

20 June 2019

Is technology the future for car dealerships?

If you listen to the doom and gloom, you would think the traditional high street was dying. Look at big names like BHS and Toys R Us going under in recent years and the subsequent rise of online shopping. You can’t walk down your average high street without seeing boarded-up stores or newly emptied lots.…

16 May 2019

Is the auto dealership experience set for a shake-up?

Has the car buying process been corrupted? Will auto dealerships go the way of the dodo? The answer to both those questions is probably not. But the situation could be improved. Despite most people still favouring dealership walk-ins when it comes to buying a new vehicle, it isn’t something consumers like. Research shows that 87%…

08 May 2019

Are technological developments set to disrupt the automotive industry?

The automotive industry is at an interesting point. Consumers are in the literal and figurative driving seat; their habits are shaping the car production process from initial concept through to retail purchase. As EY put it, we’re heading towards a customer-centric world.   It affects the technology put into our vehicles. A more environmentally-conscious world…